For a branding course, I had been tasked with branding a hardware store. as a starting point, I’d been given only a name. The brand’s story and following asthetic were concieved during a month‘s period of research and invention. This is the story and visual representation I’ve conceived.
Fick’s Creative Emporium is a hardware supplies store based in new york’s greenwich village, dealing in tools and materials for local creative individuals. The store started as a small independent hardware store in 1972 by Marvin Fick, a passionate carpenter and part-time musician.
Marvin was a college student, short on cash, and decided to takeover his father’s slow-moving carpentry store in order to pay the bills.
In the following years marvin solidified his local shop as a hot hub for artistry in the west village. Regularly hosting indie concerts and communal workshops. The store’s original west-village location serves to this day as a meeting place for
aspiring creatives.
The brand’s asthetic aims to project a gritty DIY attitude, with dirty textures and a grotesque color scheme. A sticker of marvin’s disgusting face is included with every purchase.
Fick’s Creative Emporium is a hardware supplies store based in new york’s greenwich village, dealing in tools and materials for local creative individuals. The store started as a small independent hardware store in 1972 by Marvin Fick, a passionate carpenter and part-time musician.
Marvin was a college student, short on cash, and decided to takeover his father’s slow-moving carpentry store in order to pay the bills.
In the following years marvin solidified his local shop as a hot hub for artistry in the west village. Regularly hosting indie concerts and communal workshops. The store’s original west-village location serves to this day as a meeting place for
aspiring creatives.
The brand’s asthetic aims to project a gritty DIY attitude, with dirty textures and a grotesque color scheme. A sticker of marvin’s disgusting face is included with every purchase.
![](https://freight.cargo.site/t/original/i/1101aab62fbbcaadc01a63fb60b25dfe06d5c7447842ca729ad196dddddf2d06/Small-Plastic-Bag-Mock0.5x.png)
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![](https://freight.cargo.site/t/original/i/3058937e3c6c11dee2afefbb415ef796d4be330e27c231a611ae553c9fa22299/Long-Box-Mock.png)
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![](https://freight.cargo.site/t/original/i/5d4db4830508c3b53343bba9bb01539c4889d728ced6e00f17a9ef86dc3fcecc/Big-Paper-Bag-Mock.png)
![](https://freight.cargo.site/t/original/i/f32111e1b7a64220299b1fa288635719a804f4987f4fd8497a76249207e5a90e/IG-Screen2.png)
![](https://freight.cargo.site/t/original/i/20250414a34857ef7c73f8a2045951224e1eec309fbe03fc3c290960fb6a7e05/IG-Screen1.png)
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